Location: Remote (Work from Home)
Employment Type: Contract
Salary: $1.2K – $1.5K per month
Our client, a mission-driven organization, is seeking a talented Content Creator to help elevate their digital presence. In this role, you will develop engaging content for social media and marketing campaigns. From strategic content planning to creative execution, this position is a key player in ensuring the brand’s message resonates across various platforms, with a particular focus on LinkedIn. If you’re passionate about content creation, storytelling, and leveraging data to optimize performance, this opportunity could be for you!
Key Responsibilities
Content Strategy Development
As a Content Creator, you will be responsible for crafting comprehensive content strategies that align with brand objectives. You will create content calendars that cater to target audience needs, ensuring consistency in messaging and engagement across platforms.
Video Editing & Enhancement
Utilize your editing skills to transform raw assets into polished, high-quality video content. This includes producing reels, long-form videos, and shorts that maintain the brand’s aesthetic while effectively communicating key messages.
Graphic Design for Social Media
You will create visually compelling social media graphics using tools such as Canva or Figma. These assets will support the brand’s messaging, contributing to a strong, cohesive visual identity on all social platforms.
Template & Asset Library Development
One of your key tasks will be building creative templates and maintaining a library of reusable assets. This will streamline content production, ensuring efficiency and consistency in all future projects.
Storytelling & Visual Composition
Craft compelling narratives through engaging visuals, aligning your creative work with the brand’s mission and tone. Your content will be crafted with precision to tell the brand’s story and connect emotionally with the target audience.
Content Optimization for Digital Platforms
You will adapt content for various digital platforms, optimizing it using AI tools to maximize engagement and performance. This includes resizing, tweaking content, and ensuring that all posts are platform-specific.
Social Media Content Creation (LinkedIn Focus)
Your primary responsibility will be to create branded content for social media, with a special emphasis on LinkedIn. This involves crafting posts, articles, and other content formats to grow the brand’s presence and engage the audience effectively.
Performance Tracking and Analysis
In this role, you will monitor and analyze content performance metrics, using your findings to recommend data-driven improvements. Regularly assessing the impact of your content will be critical in optimizing future campaigns.
Paid Advertising Creative Support
You will assist in developing creative assets for paid advertising campaigns, helping to drive further engagement and visibility across social media channels and digital advertising networks.
Research & Trend Analysis
Stay updated with the latest industry trends and social media best practices. This will inform your content strategy and help ensure that the brand remains at the forefront of digital content creation.
Internal Collaboration
You will work closely with the marketing team, aligning content with broader campaign strategies and business objectives. This collaboration will ensure a unified approach to all marketing efforts.
What Success Looks Like
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Strategic Content Planning: Well-structured content calendars that reflect marketing objectives and meet audience needs.
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Diverse & Engaging Content: A balanced mix of high-quality videos and graphics that align with brand storytelling and attract audience engagement.
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Optimized Social Presence: Steady, consistent content flow, particularly on LinkedIn, to grow and engage the audience.
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Data-Driven Optimization: Regular analysis of content performance metrics, leading to actionable insights and continuous improvement in content creation.
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Efficient Workflow: The development of a well-organized template library and creative assets that streamline the production process.
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Strong Collaboration: Seamless coordination with internal teams for content alignment and execution, ensuring consistency across all channels.
Qualifications
To be considered for this role, applicants should meet the following criteria:
Experience
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2+ years of experience in content marketing, content strategy, video editing, or social media content creation.
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Proven track record of developing successful content strategies and editorial calendars for brands.
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Demonstrated success with LinkedIn content creation and optimization for engagement.
Skills
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Proficiency in Adobe Premiere for video editing.
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Experience with Canva, Figma, or similar platforms for creating engaging social media graphics.
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Strong understanding of social media best practices, particularly on LinkedIn, to grow engagement and optimize content.
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Familiarity with AI tools used for optimizing content performance across platforms.
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Analytical skills to track and interpret content performance metrics and implement improvements.
Traits
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Strategic thinking with the ability to translate brand objectives into actionable content plans.
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Creative and detail-oriented, with a passion for both video and graphic content creation.
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Self-motivated with a growth mindset and willingness to take initiative in creating impactful digital content.
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Organized and efficient, able to manage content calendars, assets, and deadlines while adapting to changing demands.
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Versatile, comfortable switching between strategic content planning and hands-on content creation.
Education/Certification
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A bachelor’s degree in marketing, communications, or a related field is preferred.
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Content Marketing certification from HubSpot, Content Marketing Institute, or similar organizations is strongly preferred.
Opportunity
This role presents an exciting opportunity for a strategic content creator to contribute to a growing brand. As a Content Creator, you will play a key role in shaping the brand’s visual identity and digital content strategy, particularly across social platforms like LinkedIn. You will work closely with the marketing team to ensure that the content resonates with the target audience, aligns with brand objectives, and contributes to ongoing business growth.
If you are passionate about creating impactful content, optimizing social media strategies, and analyzing performance data to drive future success, this is a fantastic opportunity to make your mark in a dynamic and supportive environment.
Application Process
To be considered for this role, please follow these steps:
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Fill out the application form to begin the process.
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Record a video showcasing your skill sets and explaining why you’re the ideal candidate for this role.