Location: Scotland, United Kingdom
Salary: £30,805 – £37,174 per annum (depending on experience)
Contractual Hours: 35 hours per week
Basis: Full-time
Closing Date: 22 April 2025
Certificate of Sponsorship: Available
Introduction to Edinburgh Napier University
As the #1 Modern University in Scotland (World University Rankings 2025), Edinburgh Napier University is renowned for its commitment to high-quality teaching, cutting-edge research, and strong ties with industry. Our Marketing and External Relations department plays a vital role in advancing the university’s reputation, promoting academic excellence, and ensuring we engage meaningfully with students, alumni, and the wider community.
We are currently seeking a Web & Data Analytics Executive to join our dynamic team. This role presents a fantastic opportunity for someone with expertise in web analytics, Google Analytics, and Content Management Systems (CMS) to drive the digital transformation of our website and improve user experience.
Role Overview: Web & Data Analytics Executive
The Web & Data Analytics Executive will support the Marketing and External Relations strategy by overseeing the development and improvement of the university website. The role involves working closely with the UX Design and Development teams to enhance user journeys, interpret complex data, and implement recommendations that drive website improvements.
Your main responsibility will be to use your knowledge of Google Analytics, Google Tag Manager, and data visualization tools to analyze website performance and assist in making data-driven decisions for continuous improvement.
Key Responsibilities
As the Web & Data Analytics Executive, your role will involve:
1. Website Administration & Support
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Administer the daily operations of the Edinburgh Napier University website and Content Management System (CMS).
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Provide training and troubleshooting support to internal clients and escalate issues to the Information Services (IS) team when needed.
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Work with internal teams to resolve issues and improve the functionality of the website.
2. Data Analysis & Reporting
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Utilize your advanced skills in Google Analytics and Google Tag Manager to analyze website traffic and user behavior.
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Interpret complex data sets to provide actionable insights for the enhancement of the user experience (UX).
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Create measurement plans to assess digital marketing efforts and visualize performance data in tools like Looker Studio.
3. Collaboration & Continuous Improvement
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Work closely with the UX Design and Development teams to support scenario testing and the implementation of website improvements.
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Ensure all web analytics are aligned with the university’s goals and operational priorities.
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Contribute to the development and execution of strategies that enhance the student journey and overall digital experience.
Key Qualifications & Skills
Essential Criteria
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Degree or equivalent in a relevant discipline (e.g., Web Analytics, Digital Marketing, Computer Science).
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Substantial experience in web analytics, with a strong understanding of Google Analytics and Google Tag Manager.
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Hands-on experience with Content Management Systems (CMS) and complex websites.
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Strong data analysis skills, with the ability to interpret large sets of data and derive actionable insights.
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Knowledge of web governance standards and experience using cookie management tools.
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Up-to-date knowledge of the latest web and digital technologies.
Desirable Criteria
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Experience in data visualization using tools like Looker Studio or similar platforms.
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Familiarity with web design and user experience (UX) best practices.
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Previous experience working in a marketing/communications environment, with the ability to meet digital objectives.
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Knowledge of governance frameworks and digital accessibility standards.
Benefits of Working at Edinburgh Napier University
Edinburgh Napier University offers a range of benefits designed to support the personal and professional well-being of its employees. These include:
1. Generous Leave and Benefits
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41 days of annual leave, including bank holidays.
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Pension scheme with a generous employer contribution of 17.6%.
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Access to a wide range of professional development opportunities to enhance your career.
2. Flexible Working
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We offer flexible working arrangements to ensure a healthy work-life balance.
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Opportunities for remote work and adjusted hours to meet personal needs.
3. Career Development
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Edinburgh Napier University supports your growth with access to training programs and continuing education.
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You will have the opportunity to work in an environment that fosters innovation and digital transformation in higher education.
4. Inclusive Work Environment
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We are committed to diversity and inclusion, holding Disability Confident, Carer Positive, and Stonewall Scotland Diversity Champion statuses.
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The university values the contributions of all employees and encourages an open, respectful workplace.
5. International Opportunities
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As a flexible employer, we are happy to sponsor Skilled Worker Visas for qualified international candidates.
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We encourage global talent to apply and offer the necessary support for visa applications.
Working for Edinburgh Napier University
Edinburgh Napier University is a forward-thinking institution that values both its students and its staff. As an employee, you’ll be part of a collaborative and dynamic environment that encourages continuous learning and career progression. We believe in empowering our team to drive change and contribute to our overarching mission of academic excellence and innovation.
With state-of-the-art facilities and a strong commitment to research, Edinburgh Napier provides the perfect environment to thrive in your career.
How to Apply
Interested candidates should submit their applications online by the closing date of 22 April 2025. The role offers a great opportunity to develop your career within a respected institution, and we encourage all qualified individuals to apply as soon as possible.
For more details, visit our official Edinburgh Napier Careers Page. If you need assistance with your application or have questions regarding the visa sponsorship process, please contact our recruitment team at recruitment@napier.ac.uk.
Important: Please ensure that your application is submitted by the closing date. Late applications may not be considered.
Apply Here
Why Choose Edinburgh Napier University?
Joining Edinburgh Napier University means becoming part of a prestigious, innovative, and inclusive institution committed to providing high-quality education and fostering a supportive, dynamic environment. Whether you’re an experienced professional or looking to further develop your career, Edinburgh Napier offers exceptional opportunities for growth and development.
Apply now to start your journey with one of Scotland’s leading modern universities and contribute to the success of our marketing and external relations team.
Apply Today and Shape the Future of Higher Education at Edinburgh Napier University!