Company Overview
About Binance:
Binance is the leading global blockchain ecosystem and cryptocurrency infrastructure provider. Our suite of financial products includes the world’s largest digital-asset exchange. Our mission is to accelerate cryptocurrency adoption and increase the freedom of money. If you’re looking for a fast-paced, mission-driven organization with endless learning and growth opportunities, Binance is the place for you.
Job Title: SEO Analyst/Senior Analyst, Global
Location: 100% Remote (Worldwide)
Job Description
We are seeking a creative and driven SEO Analyst to optimize the content on our platforms based on analytics and keyword research. The SEO Analyst will research advertising and website layout trends to generate more page traffic and achieve high-ranking placements in search engine results. The ideal candidate will keep abreast of industry innovations and trends, work cross-functionally to adopt SEO best practices, and value quality content alongside technical insights for optimization.
Key Responsibilities
- SEO Implementation: Work with development teams to ensure SEO best practices are properly implemented on newly developed code.
- Content Optimization: Collaborate with editorial and marketing teams to drive SEO in content creation and programming across multiple languages.
- Website Architecture: Recommend changes to website architecture, content, linking, and other factors to improve SEO positions for target keywords.
- Data Analysis: Execute tests, collect and analyze data and results, and identify trends and insights to achieve maximum growth.
- Performance Tracking: Track, report, and analyze website analytics and initiatives and campaigns.
- Copy and Landing Pages: Optimize copy and landing pages for search engine marketing.
- Site Audits: Perform ongoing site audits, keyword discovery, expansion, and optimization.
- SEO Recommendations: Research and implement search engine optimization recommendations.
- Competitor Analysis: Research and analyze competitor advertising links.
- Link Building: Develop and implement a link-building strategy.
Required Qualifications
- Experience: 5-8 years of proven achievement with Global SEO targeting a large B2C audience.
- Language Ability: Business-level proficiency in English; Mandarin proficiency is a strong plus for interfacing with Mandarin-speaking tech teams.
- Cross-functional Collaboration: Experience collaborating with cross-functional teams on strategy and execution.
- Industry Knowledge: Interest in the blockchain/cryptocurrency industry is a strong plus.
- Analytical Skills: In-depth experience with website analytics and data visualization tools (e.g., Google Analytics, Looker, Excel/Google Sheets).
- SEO Tools: Experience with enterprise SEO tools and popular CMS platforms.
- Technical Skills: Working knowledge of HTML, CSS, and JavaScript development constraints.
- SEO Knowledge: Understanding of ranking factors and search engine algorithms, and up-to-date with the latest trends and best practices in SEO and ASO.
Working at Binance
- Career Development: Be part of the world’s leading blockchain ecosystem that offers excellent career development opportunities.
- Diverse Talent: Work alongside diverse, world-class talent in an environment with endless learning and growth opportunities.
- Challenging Projects: Tackle fast-paced, challenging, and unique projects.
- Global Organization: Work in a truly global organization with international teams and a flat organizational structure.
- Compensation and Benefits: Competitive salary and benefits.
- Work Environment: Enjoy flexible working hours, a remote-first approach, and casual work attire.
Learn more about how Binancians embody the organization’s core values, creating a unified culture that enables collaboration, excellence, and growth. Apply today to be part of the Web3 revolution!
Binance is committed to being an equal opportunity employer. We believe that having a diverse workforce is fundamental to our success.