About GMass
GMass is a Google Chrome extension that transforms Gmail into a robust email marketing platform. Since our inception in 2015, we’ve become a profitable business with over 300,000 users and a stellar 4.8/5 star rating from more than 10,000 reviews. Our small, diverse, and fully distributed team is composed of multi-talented individuals who thrive in a dynamic environment.
Job Title: PPC Specialist
Location: Fully Remote (Worldwide)
Salary: $80,000 – $150,000
Role Overview
We are in search of an advanced-level PPC Specialist to design, launch, manage, and optimize ad campaigns across Google Ads, Bing, and social media platforms. Your expertise in building brand awareness, driving customer acquisition, and maximizing revenue growth will be crucial to our success.
Key Responsibilities
- Campaign Strategy: Analyze market trends, identify target audiences, and develop effective campaign strategies.
- Ad Creation and Launch: Build campaigns from scratch, including developing high-converting landing pages, conducting keyword research, structuring ad groups, managing bids, and creating ad creatives.
- Optimization: Monitor and manage campaigns continuously, adjusting strategies to meet performance goals (CTR, CPC, CPA, ROI).
- A/B Testing: Conduct regular A/B tests to identify top-performing ad creatives, landing pages, and targeting strategies.
- Collaboration: Work with team members to create compelling ad creatives that drive conversions.
- Analytics and Reporting: Track and measure campaign performance using analytics tools, identify areas for improvement, and provide actionable insights.
- Industry Awareness: Stay updated with industry trends, platform updates, and best practices.
- Budget Management: Develop and manage ad budgets, ensuring campaigns are cost-effective and align with company revenue goals.
Qualifications
- Proven experience managing PPC campaigns with ad spends of $150k+ across platforms (Google Ads, Bing, social media).
- Proficient in keyword research, bid management, ad copywriting, landing page creation, and A/B testing.
- Skilled in analytics tools (Google Ads, Google Tag Manager) and knowledgeable about SEO principles and their integration with PPC.
- Strong analytical skills to interpret data and generate actionable insights.
- Self-motivated with the ability to work independently and collaboratively.
- Nice to have: Google AdWords/Bing Certification and experience in the email industry.
Salary & Employment Details
- Job Type: Contract
- Compensation: $80,000 – $150,000, depending on skill level, qualifications, and location.
- Location: Fully remote, open to applicants worldwide. Strong fluency in English is required.
How to Apply
- Email: Send your application to ppc@gm.ly with “PPC Specialist” in the subject line.
- Cover Letter: Submit a cover letter detailing your experience and qualifications. Explain how your skills will translate to the email/B2B industry, even if your direct experience is limited. Make sure your letter is personalized and not generated by AI.
- Portfolio: Include a portfolio showcasing your writing samples and campaigns you’ve managed, with links if possible.
Selected candidates will proceed to the interview stage. We look forward to seeing how you can contribute to our team!