About the Company
Our client is an innovative company specializing in outdoor and fishing apparel, committed to providing high-quality gear for outdoor enthusiasts. As they continue to expand their digital footprint, they seek a Media Buyer with significant experience in managing B2C campaigns across Google and Meta platforms.
This role requires a strategic thinker with a knack for analytics and optimization, capable of driving impactful advertising campaigns that resonate with a passionate customer base.
Job Position: Media Buyer
Location: Fully-Remote (Work from Home), 9 AM – 5 PM EST
GrmSalary: $2K – $2.3K per month
Key Responsibilities
- Develop, execute, and optimize paid media campaigns across Google and Meta platforms.
- Ensure alignment with the company’s marketing goals and audience preferences.
- Utilize analytics tools to track ad performance.
- Interpret data to make informed decisions that drive campaign effectiveness and ROI.
- Collaborate with the creative team to guide the direction of ad creatives.
- Provide insights on performance optimization.
- Contribute creative ideas (not responsible for creating ads).
- Conduct rigorous A/B testing to refine ad strategies.
- Improve targeting and increase conversion rates.
- Explore and potentially expand advertising efforts to other channels.
- Enhance overall marketing strategy and reach broader audiences.
What Success Looks Like
- Increased efficiency and effectiveness of ad campaigns.
- Higher conversions and reduced cost per acquisition.
- Strategic use of analytics tools to provide deep insights.
- Shaped and optimized the advertising approach.
- Collaborative efforts with the creative team resulted in attention-grabbing and action-driving ads.
Required Skills and Qualifications
- Extensive experience with Google Ads and Meta advertising platforms.
- Track record of managing successful B2C campaigns.
- Strong proficiency in using analytics tools to gather insights and measure ad performance effectively.
- Demonstrated ability to perform A/B testing and use the results to improve campaign outcomes.
- Ability to provide creative input and feedback.
- Experience across multiple advertising platforms is preferred.
- Versatile skill set in digital marketing.
This role offers an exciting opportunity for a Media Buyer to play a significant role in a dynamic company focused on outdoor and adventure lifestyles. If you are driven by results, excel in a fast-paced environment, and have a passion for digital marketing, we invite you to apply and contribute to our client’s continued growth and success.