About KOHO
KOHO’s mission is to empower Canadians to build a strong financial foundation with transparent and easy-to-manage products. Since our launch in 2017, we have grown a community of over 1 million users. With support from leading global investors, we have raised over $320M to realize our vision. Discover more about our culture and hear directly from our team.
Job Title: Lifecycle Marketing Manager
Location: Fully Remote, Work from Anywhere in Canada
Salary:$105,000—$125,000 CAD
About the Role
We are looking for a skilled Lifecycle Marketing Manager to nurture and guide users as they engage with KOHO. Your responsibilities will include developing and implementing messaging strategies to enhance customer engagement, retention, and revenue. The ideal candidate possesses a deep understanding of customer behavior, expertise with the Braze platform, and leverages data-driven insights to create personalized experiences. You will collaborate with the Director of Lifecycle Marketing to develop processes, conduct experiments, and optimize funnels.
What You’ll Do
- Data Analysis & Strategy: Partner with Product Managers, Data team, and Growth Leads to analyze business and campaign data, identifying key drivers for conversion, product adoption, and retention.
- Lifecycle Strategy: Develop technical solutions for a multi-layered lifecycle strategy, deploying personalized triggered messages and campaigns across email, push notifications, SMS, and in-app messages.
- Campaign Management: Create and manage communications campaigns that guide the user experience throughout the customer lifecycle.
- Documentation & Optimization: Meticulously document, QA, launch, and measure evergreen and experimental campaigns to build a scalable, repeatable process for optimization.
- Stakeholder Communication: Articulate program strategy and communicate results to key stakeholders.
- User Segmentation: Identify user segments for targeted programs and plan incentive programs to deliver ROI across core servicing, transactional, and operational KPIs.
Who You Are
- Experience: 4-5 years of experience building technically complex marketing automation/CRM programs with an eye for detail.
- A/B Testing: Proven experience running experiments and executing both short-term and long-term A/B tests.
- B2C Marketing: Experience with multi/omni-channel campaigns across email, push notifications, SMS, and in-app messages.
- Critical Thinker: Self-starter with a proactive approach, who effectively communicates results to stakeholders.
- Technical Skills: Proficient with Braze, Stripo, Segment, and working knowledge of HTML, CSS, and Liquid coding languages.
- Innovative: Resourceful problem-solver with a can-do attitude and ability to come up with innovative solutions.
What’s In It For You?
- Work-Life Balance: Company-wide summer wellness days, winter holiday closure, personal days, wellness spending account, and maternity & parental leave top-up.
- Remote First: Work from anywhere in Canada with a budget to set up your home office.
- Professional Development: Access to an in-house certified performance coach and an annual training budget.
- Salary Growth: Salary assessments twice per year.
- Company Culture: KOHO has won 7 “Great Place to Work ®” awards since 2019.
- Equity: Every KOHO employee receives a generous amount of equity with a 10-year exercise window.
At KOHO, we prioritize creating a collaborative, creative, and inclusive environment. If you have any questions or requests regarding accessibility needs, please contact us at peopleaccessibility@koho.ca.