About Us
Who We Are:
Launch Potato is a digital media company with a portfolio of brands and technologies, known as The Discovery and Conversion Company. Our mission is to connect consumers to the world’s leading brands through innovative, tech-enabled media solutions. Headquartered in vibrant downtown Delray Beach, Florida, our unique team spans over a dozen countries. Our success is driven by a diverse, energetic culture and a high-performing, entrepreneurial team.
Job Position: Lead Email Marketing Manager
Location: 100% Remote (Work From Anywhere)
Hours: EST hours, including weekends and evenings
Salary: $80,000 to $115,000 per year, paid bi-monthly
We are seeking a highly motivated individual with expertise in lifecycle marketing (Email, SMS, and Push Notifications) to drive our end-to-end lifecycle marketing strategy for Launch Potato’s FinanceBuzz brand, which receives around 7 million monthly visits. This role requires a hands-on approach to scaling and optimizing our email marketing efforts.
Experience: Minimum of 4 years in email marketing with extensive experience in performance marketing/lead generation companies.
Responsibilities
- Optimize and Expand Automations: Develop and refine automations for prospective and existing investors.
- Create a Personalized Experience: Generate and test lifecycle campaigns to enhance user engagement and double revenue.
- Develop Omni-Channel Campaigns: Execute sophisticated campaigns across email, SMS, and push notifications.
- Analyze and Report: Own the analysis and presentation of campaign results and program performance.
- Collaborate on Data Architecture: Work with the Messaging Operations Manager to set up API connections for accurate data flows.
- Support Workflow Creation: Design workflows for easy creation of highly personalized communications.
- Email Code Leadership: Debug email code and stay updated on the latest trends and platforms.
Qualifications
- Experience: 4-6 years in email marketing/remarketing with a background in performance marketing/lead generation.
- Analytical Skills: Hands-on expertise with first-party data, BI tools (Looker), and Excel/G-Suite.
- Proven Results: Demonstrated ability to grow and scale messaging revenue.
- Communication: Strong verbal and written communication skills for cross-department collaboration.
- Curiosity and Drive: An insatiable curiosity and drive to succeed in lifecycle marketing.
Next Steps
- Application Review: Our team reviews your application.
- Initial Screening Interview: A 40-minute call to align your skills with the position and answer your questions.
- Topgrading Interview: A 1-hour detailed walk-through of your career history.
- Take-Home Assignment: Complete and return the assignment as part of the next interview.
- Focused Interview: A 1+ hour deep dive into your skills and experiences, including assignment presentation.
- Culture & Values Interview: A 90-minute session to align your values with Launch Potato’s, covering final steps for offer preparation.
- Offer Extension: A 30-minute discussion of the total compensation package and onboarding process.
Compensation & Benefits
- Base Salary: Competitive rates based on market standards and Launch Potato’s Levels Framework.
- Profit-Sharing Bonus: Performance-driven rewards based on company and personal performance.
- Benefits: Comprehensive and competitive benefits package.
Commitment to Diversity
Launch Potato is dedicated to building a diverse, inclusive team and culture. We are proud to be an Equal Employment Opportunity company. We do not discriminate based on race, religion, color, national origin, gender, sexual orientation, gender identity, age, veteran status, disability, or other legally protected characteristics.
Ready to make an impact in a high-growth company? Apply now!