Remote Digital Media Specialist at Project Growth

Location: Remote (Work From Home)
Salary: $2.5K per month
Employment Type: Contract

Project Growth, a dynamic production company, is seeking a versatile and experienced Digital Media Specialist to lead and manage its digital marketing efforts. This position offers the opportunity to work remotely and play a pivotal role in enhancing the company’s online presence. If you’re a creative and strategic digital marketer with a proven track record in paid media management, HubSpot, and basic web management, this could be the perfect fit for you.

About the Role

The Remote Digital Media Specialist will be responsible for planning, executing, and optimizing digital campaigns across various platforms, including Google Ads, Meta (Facebook/Instagram), and LinkedIn. You will also manage the company’s HubSpot CRM and lead email marketing efforts to nurture and engage leads. This is a fast-paced role that requires a blend of creativity, technical skills, and analytical thinking. If you thrive in a results-driven environment and are eager to contribute to a growing company, we want to hear from you.

Key Responsibilities

1. Paid Campaign Management

As the Digital Media Specialist, you will lead the charge in managing paid campaigns across multiple platforms, including Google Ads, Meta Ads Manager (Instagram/Facebook), and LinkedIn Campaign Manager. Your goal will be to:

Plan and launch digital ad campaigns: Focus on awareness, lead generation, and audience engagement.
Optimize campaigns for maximum impact: Leverage your analytical skills to adjust targeting, creatives, and budgets to achieve the best results.
Maximize ROI: Effectively allocate smaller budgets to achieve larger outcomes and track performance closely to ensure all campaigns meet KPIs.

Your experience in paid media will play a crucial role in driving the company’s growth through targeted advertising.

2. HubSpot CRM & Email Marketing

Managing HubSpot CRM will be central to your role, ensuring that the company’s customer data is well-maintained and utilized effectively. Your tasks will include:

Building email campaigns: Craft targeted email workflows for lead nurturing and customer engagement.
Email automation: Implement email automation to ensure timely, personalized communication with leads.
CRM hygiene: Maintain and clean the CRM to ensure efficient operations and data accuracy, which is crucial for effective marketing campaigns.

Your expertise in CRM tools and email marketing will enhance the company’s ability to engage and convert leads through automated workflows.

3. Email Newsletters & Campaigns

You will oversee the creation and execution of email newsletters, promotional blasts, and drip campaigns:

Create, segment, and track email campaigns: Align campaigns with the brand’s voice and marketing objectives.
Schedule emails: Ensure newsletters and promotional content are delivered on time and with the correct segmentation for maximum effectiveness.
Track email performance: Measure the success of each email campaign and adjust strategies based on open rates, click-through rates, and conversion data.

This responsibility requires a sharp eye for detail and a deep understanding of email marketing best practices.

4. Website Management

While this role doesn’t require deep technical expertise, familiarity with CMS platforms like Webflow is necessary. Your tasks will include:

Updating website content: Make minor updates to the company’s website, such as adding new videos, updating sections, and optimizing the user experience.
Monitor site performance: Assist with basic website troubleshooting and performance enhancements to improve overall site functionality.

By taking charge of these small yet impactful website tasks, you will help ensure the site remains fresh and aligned with marketing goals.

5. Reporting & Optimization

You will be responsible for tracking campaign performance and providing insights to drive optimization:

Analyze performance metrics: Use tools like Google Analytics to understand campaign performance and suggest data-driven adjustments.
Optimize campaigns: Continuously optimize campaigns based on performance metrics to maximize ROI, particularly when working with smaller budgets.

Your ability to transform data into actionable insights will directly contribute to the success of each campaign.

6. Brand Marketing Support

Collaborating with the branding and design teams, you will help refine messaging and create strategic content that resonates with the target audience. Responsibilities include:

Content creation: Collaborate with the team to develop fresh marketing ideas that increase visibility.
Strategy sessions: Bring innovative ideas to the table and proactively identify new channels for growing the company’s online presence.

You’ll be instrumental in aligning digital campaigns with the company’s broader branding strategy.

Tools You’ll Use

To succeed in this role, you will be working with a variety of tools and platforms:

HubSpot CRM (for lead management, email automation, and workflows)
Google Ads & Meta Ads Manager (for paid advertising campaigns)
LinkedIn Campaign Manager (for LinkedIn advertising)
Google Analytics (for campaign performance tracking)
Webflow or other CMS platforms (for website updates)
Email marketing tools (for building and managing email campaigns)

Your proficiency in these tools will ensure that campaigns are run efficiently and effectively.

Qualifications

To be considered for this role, you should have the following qualifications:

Experience:

3+ years of experience in digital marketing, growth marketing, or paid media management.
Proven success in running and optimizing paid campaigns across Google Ads, Meta (Facebook/Instagram), and LinkedIn.
Hands-on experience with HubSpot CRM, including email marketing and automation workflows.
Experience with CMS platforms for making basic website updates (coding experience is not required).

Skills:

Analytical mindset: Ability to dive into data, analyze performance, and make informed decisions.
Strong communication skills: Clear, concise, and persuasive communication is essential.
Attention to detail: Accuracy in campaign management and reporting is crucial.
Creative thinking: Ability to bring fresh ideas to the table and contribute to strategic marketing plans.

Preferred Experience (Bonus Points):

Experience in the real estate, commercial, or B2B services industries.
Familiarity with paid media strategies for brand marketing in these sectors.
Knowledge of conversion optimization and user experience design.

If you bring a blend of creativity, analytics, and technical knowledge, we encourage you to apply.

Traits That Stand Out

In addition to technical qualifications, the following traits will set you apart:

Proactive & resourceful: You don’t wait for instructions, and you’re always finding new ways to solve problems.
Strategic and hands-on: You can think long-term while executing with precision.
Ownership mentality: You act like a brand owner and constantly look for ways to improve visibility and growth.
Tech-savvy: You’re comfortable experimenting with new tools and technologies to improve results.

Opportunity

This is an exciting opportunity to own and execute a full-funnel digital marketing strategy from the ground up. If you’re a performance marketer with a strategic mindset who enjoys having ownership over projects, we want to hear from you!

Why Join Project Growth?

Project Growth offers a fast-paced, collaborative environment where your skills will directly contribute to the company’s growth. By working remotely, you can enjoy a healthy work-life balance while contributing to the success of the brand.

Application Process

To apply for this exciting opportunity, follow these steps:

Fill in the application form: Submit your application with your updated resume.
Record a video: Showcase your digital marketing skills in a video format.

Apply Here

Project Growth is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees.