Remote Digital Marketing Specialist at Project Growth

Position Title: Digital Marketing Specialist
Location: Fully Remote (Work From Home)
Employment Type: Contract
Working Hours: 9 AM – 5 PM EST
Salary Range: $1,300 – $1,600 per month

Project Growth is seeking a highly skilled and data-obsessed Remote Digital Marketing Specialist to take ownership of performance-driven paid social advertising campaigns. This role focuses heavily on Facebook and Instagram advertising, with supplementary work on LinkedIn and Google Ads. Candidates should be adept at A/B testing, conversion rate optimization, and CRM integration with HubSpot. Creativity is equally vital, as the position calls for someone proficient in building ad creatives using tools like Canva and ChatGPT.

As part of a dynamic digital team, you will work closely with stakeholders to design, execute, analyze, and report on paid media strategies. Your role is critical in driving return on ad spend (ROAS), improving cost-per-acquisition (CPA), and building a full-funnel user experience.

Key Responsibilities

Paid Media Campaign Management

Plan, launch, and scale high-performing Facebook and Instagram ad campaigns.
Drive objectives including lead generation, conversion, retargeting, and native form fills.
Manage campaign lifecycle from initial strategy to optimization and reporting.
Collaborate cross-functionally to ensure consistency in messaging and creative.
Extend campaign strategy to LinkedIn and Google Ads when appropriate.

Advanced Campaign Optimization

Conduct ongoing daily performance reviews to meet KPIs such as ROAS, CPA, CTR, and CPL.
Implement and evaluate A/B and multivariate tests across multiple campaign layers.
Adjust bidding models, placements, and funnel stages based on real-time performance data.
Test various creative formats and audience segments to maximize efficiency.
Identify underperforming assets and develop strategies for improvement.

Attribution and Pixel Management

Configure and manage Meta pixel, Google conversion tags, and HubSpot tracking integrations.
Build and maintain custom audiences using CRM, first-party data, and web analytics.
Ensure clean attribution and effective cross-platform user tracking.
Troubleshoot tracking issues using tools like Google Tag Manager and Meta Events Manager.

Creative Development and Content Testing

Develop ad creatives using Canva, ChatGPT, and other modern design/AI tools.
Produce content formats such as carousel, video, static image, stories, and reels.
Test creative iterations based on user engagement and conversion trends.
Maintain consistency in branding while adapting to platform-specific best practices.

Reporting and Strategic Communication

Build in-depth campaign performance reports on a weekly and monthly basis.
Extract actionable insights to refine targeting, creatives, and bidding strategies.
Present findings and marketing intelligence clearly to stakeholders.
Stay current with platform updates, algorithm changes, and industry benchmarks.

Candidate Requirements

Core Experience and Qualifications

Minimum 2 years of proven success running Facebook and Instagram ad campaigns.
Mastery of Meta Ads Manager, including pixel setup, attribution tracking, and retargeting.
Hands-on experience with CRM tools, ideally HubSpot, for campaign integration.
Ability to independently manage full digital advertising lifecycle.
Comfortable with remote work culture and async communication tools.

Technical Expertise

Fluency in marketing metrics and performance KPIs: ROAS, CPA, CTR, CPL, CPM, and LTV.
Deep understanding of sales funnel construction and landing page optimization.
Familiarity with digital attribution models and conversion tracking methods.
Experience working with tracking scripts, UTM parameters, and data layers.

Preferred Skills

Experience integrating paid media campaigns into marketing automation platforms.
Strong analytical abilities for reading and interpreting campaign performance.
Strategic mindset with a bias toward experimentation and performance scaling.
Excellent written and verbal communication tailored to marketing professionals.
Ability to multitask and manage multiple campaigns across platforms.

Bonus Points

Experience with cross-platform campaign execution (Google Ads, LinkedIn).
Proficiency in using Google Analytics 4 (GA4), Google Tag Manager, and Looker Studio.
Ability to design and execute retargeting sequences and lookalike campaigns.
Strong portfolio showcasing data-backed marketing decisions and ROI results.

Role Expectations

Strategic Planning and Execution

Translate growth goals into tactical media strategies and funnel development.
Design campaign architecture based on intent, segmentation, and lifecycle marketing.
Collaborate with business development, design, and product teams to align priorities.

Autonomous Creative Development

Independently conceptualize and produce ad creative assets across visual and written formats.
Apply data to iterate and optimize ad formats for different target personas.
Use AI tools like ChatGPT to generate ad copy and email drip sequences.

Remote Collaboration and Feedback Loops

Work effectively within a remote, asynchronous environment using tools like Slack and Loom.
Participate in weekly planning and strategy calls via video conferencing.
Provide feedback loops for continual iteration on campaign and creative assets.

Benefits and Compensation

Competitive contract-based compensation ranging from $1,300 to $1,600/month.
Fully remote setup—work from anywhere with a stable internet connection.
Access to premium tools including Meta Business Suite, HubSpot, Canva Pro, and analytics software.
Autonomy to own creative direction, campaign design, and optimization strategy.
Be part of a cutting-edge digital marketing team executing performance-first campaigns.
Build real-world experience in B2B lead generation and data-driven marketing.

Why Work with Project Growth?

At Project Growth, we believe in empowering marketers to drive change through data-backed performance strategies. Our campaigns are lean, agile, and results-oriented. As a Remote Digital Marketing Specialist, you’ll have the autonomy to test, iterate, and scale without unnecessary red tape. We value speed, experimentation, and clarity.

You’ll be part of a fast-growing team with deep expertise in B2B SaaS, eCommerce, and service-based digital products. The environment promotes creativity, ownership, and skill development.

Whether you’re optimizing campaigns or building out retargeting funnels, your work directly impacts client revenue and success.

Application Process

Interested candidates should follow the steps below:

Complete the online application form through our hiring portal.
Submit a brief video (2–3 minutes) introducing yourself, detailing your digital marketing experience, tools used, and campaign outcomes.
Selected candidates will be invited to a short performance task or marketing assessment.

Project Growth is an equal opportunity contractor. We welcome applicants from all backgrounds who are passionate about performance marketing.

Apply Here

Final Thoughts

This is a high-impact opportunity tailored for a performance marketing specialist looking to take full ownership of Meta-based campaigns from strategy through execution. If you have a track record of managing data-informed campaigns, experimenting with A/B tests, and integrating CRM workflows, this role is designed for you.

You will thrive if you enjoy digging into data, testing hypotheses, and watching your creative decisions directly influence campaign results. Take advantage of this remote-first opportunity to elevate your marketing career.

Apply now and become the next Digital Marketing Specialist at Project Growth—where data meets creativity and results speak louder than buzzwords.