Job Summary & Role Description
Herbal Goodness is seeking a seasoned Senior Digital Marketing & Communications Manager. This full-time remote role involves developing visionary marketing strategies, managing the company brand, driving marketing communications, and implementing strategic communications initiatives for our e-commerce platforms, including Amazon and Walmart stores. The Senior Marketing Manager will report directly to the COO and lead a marketing team of 5+ members, ensuring efficient project management and cross-functional collaboration to meet and exceed revenue goals.
Position: Digital Marketing Brand & Communications Manager
Location: Remote (Abuja, Nigeria)
Salary: $500 – $700 Monthly
About Us
Herbal Goodness is a premium superfood and super herb plant-based apothecary offering natural health products, including supplements, extracts, teas, smoothies, and herbal powders. We are a 100% women and minority-owned company committed to quality, sustainability, and social impact. Founded in 2013 and headquartered in McKinney, Texas, we support natural health and holistic well-being while empowering women. We donate 10% of our profits to promote the education of girls through our partnership with the WAAW Foundation.
Key Responsibilities
- Strategy Development: Plan and deploy marketing campaigns (offline and online) to generate revenue, traffic, and engagement.
- Content Creation: Develop engaging content for websites, blogs, social media, and other marketing channels.
- Market Research: Analyze trends, competitors, and customer personas to inform marketing strategies.
- Partnerships: Build relationships with vendors, advertising agencies, and creatives.
- Traffic Management: Drive organic and paid traffic; manage PPC campaigns.
- Social Media & Branding: Oversee social media strategy, influencer engagement, branding, advertising, and promotional campaigns.
- Email Marketing: Manage email marketing, lead generation, and customer segment automation.
- Budget Management: Prepare and manage marketing budgets, allocate funds efficiently.
- Team Oversight: Lead and approve marketing materials and creatives, ensuring team alignment and performance tracking.
Competencies
- Communication: Excellent written and verbal communication skills.
- Brand & Content Strategy: Experience in brand strategy, content creation, and directing creative projects.
- SEO & Analytics: Knowledge of SEO, tracking analytics, and reporting performance.
- Social Media & PPC: Proficiency in social media marketing and managing PPC campaigns.
- Event & Media Management: Experience in event planning, press releases, and media relations.
- Leadership: Proven team leadership and project management skills.
- Technical Skills: Familiarity with AI, marketing tools, Google Analytics, and CRM software.
Experience & Education
- Experience: Minimum 4 years in a similar position.
- Education: Bachelor’s degree in marketing, finance, business administration, or related field; advanced degree (e.g., MBA or MA/MSc) required.
- Skills: Proficiency in website analytics tools, numerically literate, creative problem-solving, and up-to-date with marketing trends.
Physical Requirements
This is a virtual role. Occasional international travel may be required.
Commitment to Diversity
Herbal Goodness is an equal opportunity employer committed to diversity. We actively foster inclusion across our company and interactions with clients, candidates, and partners, regardless of race, color, religion, age, national origin, or gender.
Benefits
- Health Insurance
- Paid Vacation and Time Off
- Paid Holidays
- Professional Development
- Company Wellness Program
- Bonuses & Career Growth Opportunities
Join Our Team
If you are passionate about holistic health and dynamic marketing, we would love to hear from you. Join Herbal Goodness and help us promote the benefits of holistic health and well-being.