About the Company
Our client is a forward-thinking company revolutionizing the food and nutrition industry through data-driven solutions. We are looking for a skilled Digital Marketing Associate to manage social media and website content optimization. This role offers the opportunity to enhance brand visibility, engage audiences, and drive marketing success through digital strategies.
Job Title: Digital Marketing Associate
Location: Remote (Work From Home)
Salary: $1.2K – $1.6K per month
Job Type: Contract
Key Responsibilities
- Social Media Management
- Oversee and manage social media posts across platforms, with a focus on LinkedIn and Meta.
- Additional social channels: Reddit, YouTube, and Twitter.
- Ensure a consistent and engaging presence to increase brand visibility and audience interaction.
- Content Posting & SEO Optimization
- Post blogs and content on the website, ensuring SEO optimization for higher search engine rankings.
- Align content with the company’s overall messaging strategy to improve brand communication.
- Newsletter Optimization
- Collaborate with the team to strategize and optimize newsletter sign-ups.
- Develop methods to increase lead generation and subscriber engagement.
- Design Editing in Figma
- Edit and refine marketing templates in Figma, ensuring they adhere to brand guidelines and meet campaign needs.
- Data Integration & Reporting
- Use tools like Databox and Slack integrated with HubSpot to monitor key marketing metrics.
- Leverage data insights to optimize marketing campaigns and inform strategy.
- Marketing Automation (Preferred)
- Manage HubSpot automations, including demo forms and lead nurturing workflows (a plus, but not required).
Key Success Metrics
- Increased Social Media Engagement: A consistent social media presence that drives higher engagement and brand awareness.
- Optimized Content Management: High-quality, SEO-driven blog posts that boost website traffic and audience retention.
- Newsletter Growth: A measurable increase in newsletter sign-ups through effective strategies.
- Streamlined Marketing Automation: Efficient management of HubSpot workflows, enhancing lead nurturing and conversion rates.
- Creative Brand-Aligned Designs: Visually appealing marketing materials that resonate with the target audience and reflect the brand’s identity.
Qualifications
- Experience: 2+ years of experience in digital marketing with a focus on social media management.
- Social Media Expertise: Proven ability to manage social media channels, particularly LinkedIn and Meta. Experience with Reddit, YouTube, and Twitter is a plus.
- Content Management: Prior experience posting and optimizing content on websites.
- Technical Skills: Basic skills in Figma are required. Familiarity with HubSpot is highly advantageous.
- Analytical Skills: Ability to analyze marketing metrics and use data to optimize strategies.
- Communication: Excellent verbal and written communication skills in English.
Why Join?
This is a fantastic opportunity for a versatile digital marketing professional to join a dynamic team. Contribute to innovative marketing efforts that promote growth in the food and nutrition industry.
Application Process
To apply for the Digital Marketing Associate position:
- Fill in the Application Form
- Record a Video showcasing your skill sets
- Submit Your Application using the button below.
