About the Company
Join a forward-thinking digital marketing agency based in Denver, specializing in scaling mid-market and enterprise-level brands. Over the past decade, they have partnered with over 65 clients, turning potential into growth through innovation and data-driven strategies.
Job Title: Content Optimization Specialist
Location: Fully Remote (Work From Anywhere)
Salary: $1,200 – $1,500 per month
Working Hours: 9 AM – 5 PM EST
Role Overview
We are searching for a detail-oriented and analytical Content Optimization Specialist to enhance our content strategies. If you have a deep understanding of SEO, keyword research, and competitive analysis, this role is perfect for you.
Key Responsibilities
- Keyword Research: Conduct in-depth keyword research to identify high-value terms that align with client goals and improve search engine visibility.
- Competitive Analysis: Evaluate competitors’ content to uncover opportunities and market gaps.
- Content Brief Development: Create detailed content briefs to guide the content creation process, ensuring adherence to SEO best practices.
- Collaboration: Partner with content creators to ensure the content aligns with strategic objectives and briefs.
- Performance Monitoring: Track and report on content performance, providing insights for continuous optimization.
- SEO Trends: Stay updated with the latest SEO practices and industry trends to refine strategies continuously.
Success Metrics
- Content Quality: Deliver clear, actionable content briefs that meet strategic goals.
- Content Metrics Improvement: Achieve significant improvements in organic traffic, keyword rankings, and engagement metrics.
- Timeliness: Consistently meet or exceed deadlines for content delivery.
- Client Satisfaction: Attain high satisfaction ratings by implementing effective content strategies.
- Professional Development: Engage in continuous learning to enhance expertise in content optimization and SEO.
Required Skills and Qualifications
- Keyword Research: Proficient with tools like SEMrush, Ahrefs, and Google Keyword Planner.
- Competitive Analysis: Experienced in evaluating competitor content strategies.
- Content Briefs: Skilled in creating comprehensive and actionable content briefs.
- Analytical Skills: Strong analytical skills with great attention to detail.
- Communication: Excellent communication and collaboration abilities.
- SEO Tools: Experience with various SEO platforms and tools.
- English Proficiency: Fluent in English with exceptional writing skills.
Bonus Skills
- Content Marketing: Experience in content or digital marketing.
- SEO Best Practices: Knowledgeable in current SEO trends and best practices.
- Technical Skills: Familiarity with content management systems (CMS) and basic HTML.
Performance and Evaluation Criteria
- Content Quality: Produce high-quality, strategic content briefs.
- Content Performance Metrics: Drive growth in organic traffic and engagement.
- Timeliness: Consistently deliver content on time.
- Client Satisfaction: Achieve high levels of client satisfaction through effective strategies.
- Professional Development: Stay updated with industry trends through training and workshops.
Application
This is an exciting opportunity to be part of a leading digital marketing agency. If you have a passion for SEO and are eager to contribute to our growth, we encourage you to apply and become a valuable member of our team.