
Company Overview
AllTrails is the world’s most trusted outdoor platform, providing hand-curated trail maps, photos, reviews, and user recordings from a community of millions. With over 50 million downloads worldwide, AllTrails is a top-rated Health and Fitness app and was named Apple’s App of the Year in 2023. We are passionate about solving hard problems to help people enjoy the outdoors and live healthier lives. Join us in making a difference!
Job Title: Brand Designer
Location: Remote (United States)
Salary: $70,000 – $100,000 per year
About the Role
We are looking for a creative and driven Brand Designer to join our Brand Design team. You will collaborate with marketing, social media, advertising, and PR teams to create engaging, world-class campaigns. If you love the outdoors and have a knack for visual storytelling, this role could be perfect for you!
Key Responsibilities:
- Creative Collaboration: Work closely with design, marketing, and social teams to spread the word about AllTrails through compelling creative campaigns.
- Design Systems: Build templates and systems in Figma and Dropbox to ensure high-quality creative output at scale.
- Paid Advertising: Generate and iterate on high-performing paid advertising assets to drive growth.
- Omni-Channel Projects: Contribute to a wide range of studio projects, from marketing communications to go-to-market campaigns.
- Brand Consistency: Ensure consistent brand messaging across all platforms and push the AllTrails brand forward through innovative design.
- Stakeholder Communication: Clearly articulate design decisions and incorporate feedback from stakeholders and external vendors.
- Multitasking: Efficiently juggle multiple projects in a fast-paced, remote work environment.
Qualifications
Must-Have:
- 3+ years of professional design experience in brand and marketing design.
- A strong portfolio showcasing real-world examples of exceptional design for marketing campaigns across multiple channels.
- Proven ability to design high-converting digital advertising assets for social, display, and affiliate networks.
- Experience collaborating with marketing teams to align designs with campaign objectives and target audiences.
- Strong understanding of layout, typography, and visual hierarchy.
- Mastery of Figma and Adobe Creative Suite (Illustrator, Photoshop).
- Self-motivated and organized with strong time management skills.
- Ability to take constructive feedback and adapt designs to meet business goals.
- Humility, empathy, and a collaborative attitude.
Bonus Points:
- Passion for the outdoors, photography, animation, or illustration.
- Experience designing for diverse groups, including international audiences and accessibility for people with disabilities.
- Experience working with translation teams.
What We Offer
- Competitive Compensation: Full-time salaried position with equity.
- Health & Well-being: Comprehensive health, dental, and vision benefits.
- Trail Days: First Friday of every month is dedicated to exploring new trails—no meetings!
- Unlimited PTO: Flexible vacation policy.
- Parental Leave: Flexible leave options for new parents.
- Remote Work Support: Equipment stipend to create a great work environment.
- Professional Growth: Annual continuing education stipend.
- Employee Discounts: Discounts on AllTrails subscriptions and merchandise for you and your loved ones.
- Inclusive Environment: We celebrate diversity and are committed to creating an inclusive workplace.
Salary Information
- Salary Range: $70,000 – $100,000 per year
- Actual compensation will be determined based on factors like experience, skills, and credentials.
At AllTrails, we believe that nature celebrates you just the way you are, and so do we! We are dedicated to fostering an inclusive and diverse workplace where everyone can thrive.