Description
As the Outbound Growth Lead at Cache Ventures, you will drive the outbound pipeline-building initiatives for both our company and our portfolio companies. Your role will involve leveraging multiple channels, experimenting with messaging, and targeting buyer personas within our Ideal Customer Profile (ICP) to continuously build and refine our pipeline. Success in this position requires a passion for developing and implementing innovative outbound growth strategies in a market saturated with generic cold outreach campaigns. Utilizing AI, automation tools, and your own expertise, you will aim to construct a pipeline that is 3-5 times larger than that of a typical SDR team.
Responsibilities
- Personalized Outreach: Leverage AI and automation to create highly personalized and relevant outreach campaigns to generate high-quality sales qualified leads and booked meetings.
- Campaign Management: Launch and test new outbound campaigns every week.
- Tool Mastery: Master tools like HubSpot, Apollo, Clay, LinkedIn Sales Navigator, Zapier, and more.
- Data Utilization: Smartly utilize multiple data sources, like intent data and website analytics, to optimize campaign performance and drive strategic decisions.
- Collaboration: Work with marketing to produce compelling copy and assets tailored to diverse buyer personas across mid-market and enterprise segments.
- Industry Outreach: Connect with potential partners and influencers in the industry to amplify our reach and impact.
- Growth Strategy: Collaborate on growth strategy across the company, share funnel metrics regularly, and be a liaison between sales and marketing.
- Budgeting and Forecasting: Maintain rigorous budgeting and forecasting for all outbound growth activities.
- Communication: Exhibit excellent verbal and written communication skills.
- Problem-Solving: Demonstrate strong analytical problem-solving skills.
- Autonomy: Operate with complete autonomy, requiring minimal to no supervision.
Requirements
- Experience: 3-5 years in demand generation/outbound growth, preferably within a high-growth SaaS environment.
- Expertise: Demonstrated expertise in marketing automation tools and analytics platforms.
- Copywriting: Exceptional copywriting skills and the ability to communicate complex ideas effectively.
- Track Record: Proven track record of designing and executing successful outbound campaigns, especially using AI and/or other creative solutions.
- Analytical Skills: Strong analytical skills and a passion for data-driven decision-making.
- Sales-Tech/B2B SaaS: Prior experience with sales-tech or B2B SaaS products.
- Growth Marketing: Experience in roles focusing on growth marketing, sales development, account-based marketing, or similar top-of-funnel responsibilities.
Benefits
- Compensation: Base Salary + Cache Rewards.
- Flexibility: Work from anywhere in the world.
- Vacation: Loose vacation policy.
- Work Hours: Flexible work hours.
Join Cache Ventures to lead the charge in outbound growth with cutting-edge strategies and tools, making a significant impact in the SaaS landscape.