Location: Leeds, West Yorkshire, United Kingdom
Working Hours: 21 hours per week (60% of Full Time)
Salary: £32,546 to £38,249 per annum pro-rata
Contract Type: Ongoing, Part-Time
Visa Sponsorship: Skilled Worker Visa Sponsorship Available
Application Deadline: Sunday, 01 June 2025
Join a Global Academic Powerhouse
Ranked consistently among the world’s top 80 universities, the University of Leeds is a global leader in research, education, and innovation. With a vibrant community of over 39,000 students from more than 170 countries and a workforce of over 9,000 passionate professionals, we are shaping the future through transformative learning and groundbreaking discoveries.
As a Senior Copywriter, you will play a crucial role in crafting content that influences decision-making, shapes perception, and drives engagement. This position is not only about writing; it’s about making a real impact by developing meaningful connections through strategically crafted narratives.
Why This Role is a Game-Changer
This opportunity stands out from conventional copywriting jobs. As a core member of a dynamic and data-informed marketing team, you will have the unique chance to influence how the University of Leeds presents itself to the world. This role combines creative storytelling with digital marketing strategy to reach key audiences locally, nationally, and internationally.
You’ll create high-impact campaigns and marketing materials that support student recruitment, international outreach, research promotion, and community engagement. Your words will help students envision their future at Leeds and inspire stakeholders to become part of our transformative journey.
Key Responsibilities
Strategic Content Leadership
- Develop and lead comprehensive content strategies across digital platforms, social media, print materials, and campaign collateral.
- Align content creation with the University’s overarching marketing goals, brand guidelines, and student recruitment strategies.
- Propose content enhancements based on performance analytics, trends, and institutional objectives.
Brand Storytelling
- Build a consistent and authentic voice that reflects the University’s mission, values, and reputation for excellence.
- Collaborate on university-wide storytelling initiatives that highlight achievements, innovations, and student experiences.
- Translate complex academic information into accessible, engaging copy tailored to diverse target audiences.
Campaign Development
- Design and write copy for multi-channel marketing campaigns supporting undergraduate, postgraduate, and international recruitment.
- Partner with designers, digital teams, and media strategists to develop cohesive, audience-first campaign narratives.
- Coordinate with academic faculties and administrative departments to ensure messaging accuracy and alignment.
Editorial Oversight
- Oversee editorial output across multiple content producers, maintaining a high standard of quality and consistency.
- Provide coaching and mentorship to junior writers and freelance contributors.
- Maintain editorial calendars, implement content governance practices, and uphold tone of voice guidelines.
Market and User Insight
- Apply SEO principles, keyword research, and audience analysis to optimize digital content performance.
- Use insights from analytics platforms (e.g., Google Analytics, Hotjar) to make data-driven improvements.
- Conduct content audits and contribute to user testing and research projects.
Collaboration & Innovation
- Be an active contributor to collaborative creative sessions and cross-departmental working groups.
- Attend and support major university events, including Open Days and Clearing campaigns.
- Embrace agile ways of working and participate in continuous improvement initiatives.
Candidate Profile: Skills and Qualifications
Essential Skills
- Extensive professional experience in copywriting, editorial, or content marketing roles.
- Outstanding written and verbal communication skills, with attention to clarity, tone, and grammatical accuracy.
- Strong understanding of content strategy principles and digital marketing ecosystems.
- Demonstrable ability to manage projects and deliver high-quality content on tight deadlines.
- Familiarity with user-centred design, web accessibility standards, and digital publishing tools.
Desirable Skills
- Experience in a higher education setting, charity, or public sector organisation.
- Insight into university application processes and recruitment cycles.
- Competency in content management systems, CRM tools, and workflow platforms such as Asana or Trello.
- Knowledge of inclusive communication practices and how to reach underrepresented audiences.
Visa Sponsorship Information
This role qualifies for Skilled Worker visa sponsorship under UK Home Office regulations. If you are applying from outside the UK or require visa sponsorship, your application will be fully considered under the Skilled Worker scheme. Salary thresholds and eligibility criteria must be met. For the most accurate information, please visit www.gov.uk/skilled-worker-visa.
Flexible, Hybrid Work Model
The University of Leeds supports a hybrid working approach that enables staff to work flexibly while maintaining team connectivity. The marketing team currently operates a blended working model, with at least two days per week based on campus.
You will enjoy a high degree of flexibility in managing your schedule while contributing actively during peak periods. Some evening and weekend work is expected around key student recruitment events and marketing campaigns.
Why Work at the University of Leeds?
Generous Leave and Time Off
- 26 days of annual leave (pro-rata for part-time staff), plus 16 additional days covering bank holidays and university closures, giving you up to 42 days of paid time off.
- Enhanced leave options available through leave purchase schemes and career breaks.
Pension and Financial Security
- Enrolment in the USS or other approved pension scheme with competitive employer contributions.
- Access to financial wellbeing support, including free financial planning sessions.
Health and Wellbeing Benefits
- Discounted access to The Edge sports centre, which includes a gym, swimming pool, sauna, and climbing wall.
- A robust suite of wellbeing services including counselling, mindfulness sessions, and health checks.
Career and Personal Development
- Participate in ongoing training and development via the Organisational Development and Professional Learning (OD&PL) team.
- Access to hundreds of free courses ranging from digital skills and writing workshops to leadership development.
- Internal mentoring schemes and career progression frameworks.
Supportive and Inclusive Culture
- Family-friendly policies supporting work-life balance, including generous maternity, paternity, and adoption leave.
- On-campus nursery services and support for carers.
- Dedicated staff networks for a wide range of identities, interests, and communities.
Lifestyle & Perks
- Discounts at campus cafes, bookshops, and retail partners.
- Cycle-to-work schemes, season ticket loans, and subsidised bus passes.
- Opportunities to get involved in sustainability projects and volunteer initiatives across the university.
A Workplace That Celebrates Inclusion
Diversity, equity, and inclusion are at the heart of the University of Leeds’ culture. We actively encourage applications from individuals of all backgrounds, identities, and abilities. We aim to create an environment where everyone feels supported, respected, and able to thrive.
If you have a disability or require any adjustments during the recruitment process, our dedicated HR team is here to help. Please don’t hesitate to reach out.
How to Apply
To submit your application, please visit the official University of Leeds application portal via the link below. You will be asked to provide an up-to-date CV and a cover letter outlining your experience and suitability for the role.
Final Thoughts
If you’re a skilled communicator with a strategic mindset and a passion for impactful storytelling, this role is an excellent opportunity to amplify your career. You’ll be part of a collaborative, forward-thinking team at a prestigious institution making a real difference in people’s lives.
Bring your creativity, insight, and professional flair to the University of Leeds, and join us in crafting content that informs, inspires, and drives action.
Deadline to Apply: Sunday, 01 June 2025