Location: Lagos, Nigeria (Primarily Remote)
Compensation: NGN300,000 Total Project Fee
About Jollofy
Jollofy is dedicated to making quality food accessible to everyone. We believe in the joy of well-prepared, affordable meals that become part of daily life. Starting in Lagos, we have been crafting dishes that bring the warmth of home-cooked meals to busy streets. Our goal is not just to serve delicious food but also to create spaces where people can gather, connect, and enjoy meaningful moments. Every element of our service, from our recipes to customer interactions, is designed to make our community feel valued and at home.
About the Role
We are looking for a talented Graphic Designer to establish and refine Jollofy’s visual identity from the ground up. Your creativity will be the driving force behind how Lagos perceives and engages with our brand—from eye-catching logos to vibrant menus and social media visuals. Your work will ensure that our love for authentic street food is represented in compelling and visually engaging designs.
What You’ll Create
You will develop Jollofy’s complete brand identity, including logo design, color schemes, typography, and marketing materials. Your designs will influence every aspect of the brand experience, from packaging and menus to digital marketing campaigns and storefront signage.
Key Responsibilities
Brand Identity Development
- Design a primary logo and a secondary variation for different brand uses.
- Develop a core color palette and brand typography to reflect Lagos’s street food culture.
- Create a basic brand guidelines document to ensure design consistency.
Essential Marketing Materials
- Menu Design: Create a visually appealing menu layout that enhances customer experience.
- Packaging Design: Develop designs for primary food packaging to align with the brand identity.
- Social Media Templates: Design reusable templates for Instagram, Facebook, and other platforms.
Marketing Implementation
- Signage System: Design banners, in-store posters, and directional signage for the restaurant.
- Promotional Materials: Create flyers, business cards, and other marketing collateral.
- Digital Marketing Assets: Design graphics for promotional campaigns, email marketing, and website banners.
Brand Management
- Provide editable design templates for future in-house use.
- Develop a style guide for maintaining brand consistency across platforms.
- Organize and maintain a structured file system for brand assets.
What You Bring
- A strong portfolio showcasing your brand identity and graphic design work.
- Mastery of Adobe Creative Suite (Photoshop, Illustrator, InDesign).
- Deep understanding of typography, color theory, and layout design.
- Experience in food and restaurant branding is a plus.
- Self-motivation and excellent time management skills.
- Based in Lagos with flexibility for occasional in-person meetings.
How We’ll Work Together
This is a remote-first role, but occasional in-person meetings at our Lagos office may be required. Candidates must have their own computer, design software, and reliable internet connection.
How to Apply
Interested applicants should submit:
- Portfolio showcasing relevant design work.
- Cover Letter explaining why you want to shape Jollofy’s visual identity.
- Food/restaurant industry design experience (if applicable).
- Brief proposal on how you would approach this project.
- Location and availability for occasional in-person meetings.
Apply Now to be part of a brand that’s reshaping Lagos street food culture!